Run a company
Keel runs your entire company with AI agents
Start with an AI roadmap, then hand off engineering, sales, marketing, design, finance and ops to agents that work like a real team.
N
Northwind Supply Co. / Keel
Good morning, Maya. 6 agents are working.
Ask Keel to spin up new tasks or agents…
Today
Incorporate Northwind as a Delaware C-corp
Agent · Operations
Needs approval
Draft launch post and schedule for Tuesday
Agent · Marketing
Running
Research 40 boutique retailers in the Northeast
Agent · Sales
Running
Reconcile September card spend
Agent · Finance
Done
over 10,400 companies are running on Keel
Keel is an agent operating system built to run an entire business
Agentic departments
Keel is organized like a real company, with departments, managers and shared context.
Human in the loop
Agents work alongside you and ask for approval before anything risky goes live.
Fully extensible
Connect MCP servers, custom APIs, skills or your whole codebase in a few clicks.
What Keel does
Keep building the product. Put Keel to work on the company.
1.0 — Launch
Keel launches the company with you
Hand Keel the product you built. It turns that context into positioning, brand, a website and launch content that all tell the same story.
1.1
Business positioning
1.2
Brand identity
1.3
Marketing website
1.4
Launch content
Idea stage
1/1
Formation
1/3
Identity
0/4
Pick a company name
You
Incorporate LLC
Needs approval
Buy domain
Agent
Logo & brand spec
Agent
Open bank account
Needs approval
Email preview
To
Dana Ortiz · dana@larkandfern.com
From
Maya Chen · maya@northwind.co
Subject
Stocking Northwind at Lark & Fern?
Hi Dana — I loved the new ceramics wall at your Portland shop. We make small-batch home goods that sell through fast in stores like yours, and I think three of our pieces would sit beautifully next to it…
Open rate
48%
Replied
12
Meetings
5
2.0 — Grow
Keel finds the right customers and gives them a reason to care
Keel researches the market, finds promising prospects and runs coordinated outreach with your company context built in.
2.1
Customer research
2.2
Prospect discovery
2.3
Email outreach
2.4
Newsletters
3.0 — Operate
Keel keeps the business moving after launch
Formation, analytics, support and recurring work live in one place, so every part of the company moves together.
3.1
Incorporation
3.2
Product analytics
3.3
Customer support
3.4
Recurring workflows
Sign ups
211
+34%
Daily active
9,262
+8%
Monthly active
44,264
+37%
Weekly active users
The founder’s guide
Learn how to start a company
Read the guide, then let Keel turn each step into a roadmap, tasks and agents.
All the tools and systems your company needs
Give agents the context, tools and approvals they need to keep company work moving.
You stay in control
Nothing ships without your approval. Review diffs, drafts and payments before they go out.
Approve
Request changes
Run tasks in parallel
Kick off research, outreach and design at once while you focus on the product.
6 running
2 queued
Customize every agent
Give agents apps, skills and schedules so they work the way your team does.
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Build across industries
From software products to service firms and marketplaces, Keel helps turn ideas into working companies.
AI platform
Voice agent
YouTube channel
Newsletter
Recruiting firm
Consulting practice
Support agency
Growth agency
DTC brand
Marketplace
Dev tools
Online course
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